SEO tips, without the jargon.
Practical advice to get your business found on Google, written for SME owners, not developers.
Your Google Business Profile in 10 minutes: the settings most SMEs skip
Categories, service area, photos and a simple review routine: the settings that make the difference in local map results.
Why your homepage title might be costing you clicks
The 60 characters Google shows first, and a simple formula to make them work for your business.
One page per city? How to rank in several Swiss towns
When local pages help, when they hurt, and how to write them so Google and your clients both find them useful.
Small budget: start with SEO or Google Ads?
A simple way to decide, depending on your sector, your budget and how fast you need new clients.
Put your town name in your page titles. "Physiotherapy in Zürich | Your Practice" beats "Home" every time, for both Google and your future clients.
About these tips
How often do you publish?
A new tip every month, also sent by newsletter.
Can I suggest a topic?
Yes, we'd love that. Send us your question and it might become our next article.
Can you apply these tips for me?
Yes. That's exactly what our SEO follow-up does. See the plans.